February 02, 2017
A New Jersey Girl Scout’s brutally honest review of the coveted cookies she’s selling has proven to be a brilliant business strategy.
According to "Today," 11-year-old Charlotte McCourt, of the Girl Scouts Heart of New Jersey troop, which covers several northern New Jersey counties, emailed her father’s “rich friend” requesting that he buy a bunch of boxes online to donate to U.S. troops overseas.
But while that alone is a smart strategy, the reason for her skyrocketing sales and national media attention has to do with her frank description of the cookies, which (spoiler) aren’t all positive.
Take, for example, the Toffee-tastic, which McCourt described as “a bleak, flavorless, gluten-free wasteland,” that’s as “flavorless as dirt.”
But she's a real fan of both the Thin Mints and Samoas, which she gave a score of nine and called “inspired.”
Her father forwarded her letter to his friend and radio podcast host Mike Rowe of “The Way I Heard It,” who read it aloud in a Facebook video and helped it gain attention.
The letter ends with a clever kicker that claims the only way a cookie can reach a 10 rating is by getting into the hands of our military troops.