March 30, 2015
"Philly will be the first U.S. city to launch its bike share with a cash payment option available to any resident, regardless of income"— Indego (@RideIndego) March 30, 2015
In a press release, Andrew Stober, chief of staff in the Mayor’s Office of Transportation and Utilities, expressed excitement over the program's flexibility.
"Our pricing structure provides great value, puts customers in control of how much they spend, and is easy to understand. With options that allow members to take trips that last up to 60 minutes, we’ve made Indego a great option for getting around or just taking a ride to enjoy the city and get some exercise."
The program is being paid for by both the city, which is putting up $3 million for the bikes and stations, as well as federal and state money. The operating costs will be funded by the program's sponsor, Independence Blue Cross. Blue Cross members will be given a discounted membership option of $5 for their first 30 days. Also, there will be 12 days throughout the year where the first half-hour of your ride will cost just $1, starting with the May 15 "Bike to Work Day."
To show Philadelphians what the bikes and stations will look like, a preview event will be held from noon to 2 p.m. Thursday, April 2, at Paine Plaza across from City Hall. The rides will be on display and information about the program will be available.