June 06, 2017
“MTV Beach House,” the summertime music video block that hit its heyday in the 1990s and went off the air in 2004, will return to the Jersey Shore this summer and is slated to film on Long Beach Island.
The music video block was traditionally hosted by MTV's “video jockeys” alongside bathing-suit-clad extras; it's most likely a foreign concept to any teenager watching the channel in 2017. “MTV Beach House” is also not to be confused with MTV’s 2010 reality show “Jersey Shore,” notorious for its tanning-bed-loving cast of 20-somethings in Seaside Heights.
This year, the network aims to attract “a new generation of fans” by using hosts from other MTV shows, including “Girl Code,” “Teen Wolf” and “Wild ‘n Out,” Variety reported.
“Snapchat, Twitter, and Facebook Live didn’t even exist when we last opened the MTV Beach House as the ultimate summer hangout for our audience 14 years ago,” Matthew Newcomb, vice president of integrated marketing for MTV, said in a statement. “We’re thrilled to partner with Mtn Dew Spike Lemonade to bring back the Beach House in a totally updated way that speaks to a new generation of digitally native fans.”
The Sand Paper reported Monday that the premiere MTV Beach House Festival, booked at LBI’s Bayview Park, is scheduled for Thursday, June 8, and limited to 150 ticket holders selected by MTV. The concert will feature artists MisterWives and KYLE and will kick off the show's return.
The namesake beach house that will serve as a backdrop to the show is located in LBI’s Loveladies neighborhood. The Sand Paper reported that MTV initially sought to film in Seaside Heights but was denied access.