July 09, 2015
Winning an NBA championship is pretty cool and all, but reigning league MVP Stephen Curry, who has swept and mopped social media with ridiculous highlight reels and post game pressers with his adorable daughter, wants in on a tech startup of his own.
In a recent interview with Buzzfeed, the 27-year-old Warriors point guard revealed that he has a social media project in the works that will act as a service to let athletes, actors, politicians, and other famous people experience more "authentic" and "personal" interactions with fans.
“I put myself in a fan’s perspective,” Curry said. “If I can get as close to my favorite actor, or actress, or sports star, or whatever, and know that it’s them I’m talking to, and they’re putting the time in, then I would be more inclined to be a part of something like that.”
Curry is one of several Warriors who has received advice from venture capitalist Chamath Palihaptiya, who has stake in the team and is one of a group of tech industry moguls available to consult with players. Boston-based CoachUp, which lets parents book private coaches for their kids, already signed Curry on as a "co-founder" earlier this year, while Klay Thompson partnered with wearable sensor maker ShotTracker and Andre Iguodala signed on as a style director for online consignment clothing retailer Twice.
Curry's star power should give his project a strong foundation, and If Derek Jeter's The Players Tribune is any indication, an experimental site that provides new forms of access to stars is something people will clamor to see realized.
