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June 06, 2018

The breakfast chain known as IHOP announces mildly mysterious name change

Business IHOP
ihop pancakes IHOP /Facebook

IHOP pancakes.

The dining chain recognized as IHOP, a.k.a. the International House of Pancakes, announced Wednesday that a name change for the 60-year-old institution was underway. Beginning next week, it will officially be going by "IHOB."

The teaser video IHOP released on Twitter shows a flipped lowercase "P" to reveal the new logo.

Despite announcing this change, however, the company said it would not reveal what the new "B" stands for until Monday, June 11. The move has already garnered some suspense -- is the "B" for breakfast? Bacon? Biscotti? Bourbon? Bougie? Bats?

Many on Twitter were quick to hypothesize.

Though IHOP has not specified what the "B" really stands for, it has taken to writing some pun-tastic responses to some Twitter users, with gems including, "there are so many possi-b-lities" and "oh blease, this is no joke!"

NPR noted that this change may have been in the works for a while. The IHOB Twitter handle, which is empty but already verified, was reportedly made almost two years ago, in July 2016.

In an interview with USA Today, IHOP communications director Stephanie Peterson gave some insight, saying, "We're serious about the quality of food and our menu, and this name change really reflects that."

So... what are some food quality terms that start with a B? Let us know if you think of any.