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January 23, 2015

Target unveils new plus-size fashion line

AVA & VIV to arrive in stores this spring

Lifestyle Shopping
01232015_TargetPlus A Bullseye View/for PhillyVoice

Target is unveiling its newest clothing line for plus-size women.

Target announced its new plus-size fashion line, AVA & VIV, on Wednesday. 

With prices ranging from $10 to $79.99, the line features "an affordable collection of stylish basics and trend-driven statement pieces ranging from sizes 14–26."

Top fashion bloggers Nicolette Mason, Chastity Garner and Gabi Gregg were invited to preview the line and offer their style advice at Target's headquarters in Minneapolis. The three will star in the store’s look book.

“Target is synonymous with great design, and with the launch of AVA & VIV, we’re stepping up our fashion game for our Plus-size guests,” Stacia Andersen, Target's senior vice president of merchandising, apparel and accessories, said in a statement released by the company. 

“From stylish original prints to the attention to detail and fit, this line is meant to impress and we can’t wait to share it with our guests.”

AVA & VIV, designed by Target's in-house design team, is set to arrive in mid-February. The line will be available on on Feb. 22.

Check out a behind-the-scenes peak of the bloggers' favorite pieces in this video from "A Bullseye View:"