July 13, 2018

Philly Kia dealer using Cardi B, Drake and 'Power' to sell cars

By Daniel Craig
PhillyVoice Staff

kia_on_the_blvd/Instagram

This ad on an electronic billboard for Kia on the Boulevard is using a Cardi B meme to sell cars.

This very well may be a classic case of "How do you do, fellow kids." But hey, any way to get people talking about your business, right?

Local car dealerships have produced some gems in efforts to advertise over the years. Heck, our own Brian Hickey ranked the 12 best local car commercials of the past decade.

Coming in number one on that list was, of course, "The Most Fascinating Kia Dealer in the World" at Burlington Kia, a not-at-all-subtle reference to "The Most Interesting Man in the World" ad campaign for Dos Equis beer.

Now, it's another local Kia dealer, Kia on the Boulevard in Northeast Philadelphia, that's trying to capitalize on pop culture references to sell Sorento SUVs.

Drivers passing over Red Lion Road on Roosevelt Boulevard recently have been greeted by a photo of a young Cardi B on the dealership's electronic billboard. The ad references a meme that's been circulating on social media, telling customers "My momma said you gotta buy a Kia here."

Then, there's an ode to Drake's new song "In My Feelings."

And finally, there's a nod to the show "Power" and fans' apparent dislike of characters Angela and Tariq.

Kia on the Boulevard's efforts didn't go unnoticed:

I am dying. 😂

KIA on the Blvd has a digital billboard on their lot and the ads....

“We love you as much as Drake loves KiKi.”

They used Cardi’s baby pic & said “My Momma said you should buy a Kia.”

“Everyone is approved.” “Except these two.” A pic of Tariq & Angela Valdes
— Eric Von Bro Dude (#PVO) (@FINK_BOMB) July 12, 2018

Come on philly 😩😩😂😂 @iamcardib pic.twitter.com/JSbzvbMBTs
— kae (@_kaewill) July 11, 2018

Ayo why that KIA billboard on the boulevard that had Cardi B on it just said EVERYBODY IS APPROVED EXCEPT ANGELA AND TARIQ WITH A PICTURE OF THEM ON IT 😂😂😂😂😂😂
— Reese (@Cool___Reese) July 13, 2018