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November 11, 2015

Target receives backlash over 'Obsessive Christmas Disorder' holiday sweater

Ah, the holiday season. A time for warm drinks, sweet treats and ugly sweaters.

Target is currently selling an "ugly" Christmas sweater that has the store receiving criticism.

In its latest line of "ugly" attire for the season, the store is selling a red sweater that reads: "OCD: Obsessive Christmas Disorder." 

Some consumers have expressed that the piece of clothing makes light of a well-known mental disorder that goes by the same acronym. Obsessive-compulsive disorder affects about 2.2 million American adults, according to the National Institute of Mental Health.

Many took to social media to criticize the message.

Others found humor in the design and took Target's side.

According to AdWeek, Target is not the only store marketing the phrase this holiday season. "OCD" items were reportedly spotted at the restaurant Cracker Barrel.

"We never want to disappoint our guests and we apologize for any discomfort," a Target spokesperson said in an email to TIME. "We currently do not have plans to remove this sweater."