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April 24, 2018

Survey finds white Americans say Starbucks incident was an isolated event

Majority of black respondents view it as a sign of a broader problem of racial bias

Survey Starbucks
04162018_Starbucks_Protest_JK John Kopp/PhillyVoice

Protesters were back early Monday at the Starbucks shop at 18th and Spruce streets in Center City.

A recent survey reports that white Americans are more likely to think the arrests of two black men at a Philadelphia Starbucks was an isolated incident and not a sign of a broader societal problem of racial bias.

The survey conducted by HuffPost/YouGov between just April 19 and 20, asks a myriad of questions to white-, black- and Hispanic-identifying Americans about their levels of comfort in public spaces based on their races.

According to the results, white people are less likely to worry they’ll be perceived as doing something wrong than black and Hispanic people, and they are more likely to feel comfortable asking to use the restroom in a store or restaurant where they hadn’t purchased anything.


OPINION: Why nearly everybody involved in the Starbucks controversy is in the wrong


Perhaps the most controversial result from the survey is that a majority of white respondents believe the mens' arrests was an isolated event. This strikes a harsh comparison to the 57 percent majority of black respondents who beg to differ.

When black respondents were asked whether in the last year they had been treated unfairly in a store or restaurant because of their race or ethnic background, a quarter of respondents said yes. Less than half said no, and 34 percent responded they were unsure.

A note on this survey: Huffpost/YouGov relies on a model-based margin of error, rather than methodology for random probability sampling. This way of looking at responses to a survey relies on the assumption that every response (and respondent) will provide unique responses, and is independent from each other. This is something to keep in mind when analyzing this survey. To take a deeper dive into how the results of the Starbucks survey were compiled, read the explanation on YouGov.com's site.

OK, moving on.

Interestingly, the survey also politicizes the recent events. Respondents were asked who they voted for in the 2016 presidential election, and then asked if the Starbucks incident represents a broader pattern of racial bias. Data shows that 69 percent of Hillary Clinton voters affirmed this, while just 9 percent of President Trump voters said the same.

More than half of Trump voters reported that Starbucks is doing too much in response to the incident.

In his apology tour, Starbucks CEO Kevin Johnson has come to Philadelphia to meet with Mayor Jim Kenney and talked to Police Commissioner Richard Ross. And on May 29, Starbucks will close its U.S. stores to conduct training in “racial-bias education.”

“This is not who we are and it’s not who we’re going to be,” Johnson said in an apology video. “We’re going to learn from this and we’ll be better for it.”

He also cited changes to expected policy and practices of the company and additional store manager training. Johnson did not, however, cast blame on the store manager who called 911 on the two men after only two minutes. He called it “misplaced blame,” and instead a “management issue.”

That store manager has since left her position, according to a Starbucks spokesperson that told The Inquirer, after a “mutual” agreement.