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March 23, 2015

Tips for starting a successful podcast

It's relatively easy to start a podcast. Depending on what you're willing to spend, the recording equipment required to try making your own will cost you anywhere between $100 and $1,000, and many audio editing programs are free.

The real question is: Should you start one? Well, if you're looking to create a successful one, Maggie Patterson from has some tips and observations before you jump into the world of podcasting. Here are some of the highlights:


As podcasting continues to go mainstream, more listeners overall means more possibilities for your organization to reach new clients and customers. 


“While many podcasters are doing well with sponsorships, like Entrepreneur on Fire and Startup, if the plan is to monetize the podcast, you’re going to need to invest significant time into building your audience. Typically, sponsors are looking for shows with more than 10,000 downloads per month,” shares Jaime Tardy, host of the Eventual Millionaire Podcast.


The reason shows like Serial capture the imagination is that they are new and innovative. So when figuring out what your podcast could cover, you want to ensure that you’re not just knocking off what’s already out there.

Patterson, a communications strategist, hosts a podcast entitled Marketing Moxie, where she delves into online marketing strategies and techniques. She also appears on many similarly themed shows, such as a recent appearance on Jared Easly's Starve The Doubts podcast: