July 11, 2017
Earlier this year, advertising agency Cliff Ross stirred up some controversy when it released its so-called North Philly font, one of several typefaces released that were inspired by a Philadelphia neighborhood.
After heavy backlash for its depiction of letters that looked to mimic pieces of wooden boards nailed together, the North Philly font was made no longer available.
Ron Tinsley, who grew up in North Philly and is now the co-founder of branding agency Prophetik Soul, decided to make his own font inspired by his hometown. This time, the font meant to reflect North Philly draws from the area’s truss bridges to create what Tinsley named the “Truss Me” font.
“I have been wanting to design a typeface since I was little. I was that kid who dreamt about letterforms. Yes, that was me!” Tinsley wrote on the Prophetik Soul blog.
“As an 8-year-old growing up in North Philly, I would grab a moist broken brick from the alley and draw big graffiti letters on the street. This was before sidewalk chalk was invented. I wrote my name in different styles.”
Later, as a teen, Tinsley attended a vocational school where he learned calligraphy.
“I still occasionally use this skill today and I am teaching it to my children,” he wrote on the blog. “Once the personal computer became the standard, I abandoned it. Lately because of Instagram, I have circled back around to it.”
Tinsley told Technical.ly that he is “well aware of the stereotypes” associated with North Philly, but the font created by Cliff Ross nonetheless sat uneasily with him.
“When I saw the explanation for the font, it was clear to me that the person did not grow up or live there," he said.
Tinsley's font is not yet available to download, but if you're looking for a fix of unique lettering, you can check out the first set of designs from the PHL OpenType project. PHLDesign is collecting graphics from artists around the city to make their own neighborhood-inspired fonts that are pay-what-you-wish and benefit local charities.