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August 11, 2015

Geno's Steaks to open second location at Xfinity Live

Cheesesteak lovers, rejoice!

Geno's Steaks is opening a second location, BillyPenn reports.

The beloved cheesesteak joint will have a new spot at Xfinity Live, the entertainment center inside the South Philly sports complex.

“[The Xfinity Live folks] came to me, they asked me,” Geno Vento, second-generation owner of the shop his father founded in 1966, told BillyPenn. “We met with three of the high bosses in the company and all of them were like, ‘We love Geno’s, whatever you want, let’s make it happen.’”

The menu will be simple: cheesesteaks with choice of Whiz, American or provolone, with or without onions. All ingredients, from the daily-sliced rib-eye to the Liscio’s rolls made to custom Geno’s Steaks specifications, will be exactly the same as at the primary location, as will prices ($10 per sandwich). Drinks will include Geno’s branded water bottles and Geno’s logo’d cups to use at the MarketPlace soda fountains.

The new counter will be located just off the Pattison Avenue entrance to the “Philly MarketPlace” central courtyard, right next to the Victory Beer Hall.

The goal is to open the joint on Sept. 20, when the Eagles play their first home game of the regular NFL season against longtime rivals Dallas Cowboys.

Read more from BillyPenn.