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October 05, 2015

Snapchat looking to monetize selfies with sponsored lenses

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Snapchat is looking to launch a new advertising feature at the end of this month that may be a way to monetize users' selfies, Financial Times reports.

The messaging app plans to sell "sponsored lenses" to marketers. The lenses will appear alongside the regular options that launched last month.

The lenses are due to debut on the platform for Halloween, sources told Financial Times.

Sponsored lenses will charge up to $750,000 for one brand to reach the entire userbase for one “on peak day” such as Halloween, Thanksgiving or Black Friday, or $450,000 for an off peak day, the people familiar with the matter said. 

“Sponsored lenses allow Snapchatters to express themselves and connect with a brand in a really creative and dynamic way,” a spokeswoman told Financial Times.

Snapchat will design the stickers on behalf of brands. 

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