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February 02, 2015

Beyoncé launches vegan delivery service

Beyonce Health
Beyonce Jordan Strauss/AP

In this Aug. 24, 2014 file photo, Beyonce poses in the press room at the MTV Video Music Awards at The Forum in Inglewood, Calif.

Inspired by her 22 day foray into vegan dieting, Beyonce unveiled a vegan meal delivery service.

Queen Bey's new vegan business comes after she and her husband, Jay Z, completed the 22 Days Vegan Challenge, Mashable reports. Beyonce said she experienced benefits from eating a more plant-based diet and wants to incorporate more vegan foods into her family's diet.

"I am so grateful that I took the challenge and credit Marco with leading by example. He is the most energetic person I know and it's all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can. I am excited to partner with him."

The "Single Ladies" singer partnered with her trainer, Marco Borges, to launch 22 Days Nutrition. The name stems from the philosophy that it takes 21 days to form a habit. According to Business Insider, Borges said of the new endeavor:

"We all know the importance and value of eating plant-based foods but oftentimes find ourselves trapped in a series of bad habits that sabotage optimum wellness," said co-founder Borges. "The Vegan Meal Delivery program makes it easier to reset your habits with healthy and delicious plant-based foods."

The once-weekly service's products are 100 percent plant based, non-GMO, gluten-free, soy-free, dairy-free and organic. Each individual meal range anywhere from $9.76 to $16.50 in price.