January 30, 2019
With Valentine's Day just a few weeks away, Philadelphia street artist Amberella – the maker of all those beautifully Instagrammable hearts – is rethinking her famous designs to emphasize self-love this holiday.
Yoga clothing brand Spiritual Gangster is teaming up with Amberella for a limited release of Valentine's Day apparel, rephrasing the usual Amberella heart that reads, "UR ALL I NEED" to say instead, "UR ALL U NEED."
The newly launched styles feature the graphic on a muscle tee, T-shirt, and hoodie. You can browse through the collection here.
Amberella's Gothic Hearts have been popping up on Philadelphia streets for years, getting her into collaborations with local businesses including Pizzeria Vetri, Honeygrow, and last summer's Photo Pop Philly, among many others.
In a video with Spiritual Gangster, Amberella describes starting the street art campaign after ending a verbally and emotionally abusive relationship. At the time of the first Women's March in January 2017, Amberella expanded into making signs for the march, gaining more recognition for empowering women.
Check out more of the artist's story in the video below.