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January 17, 2019

Puma and Maybelline collaborate on new sporty makeup collection

Throw the smudge-proof mascara in your gym bag

February, Puma and Maybelline will drop their first special-edition collection that may become a staple in your gym bag for post-workout touchups.

The 12-piece collection "fuses beauty, fashion and sport into one high-performance makeup collection," according to a press release from Maybelline New York, and was developed with long-wear technology.

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There's a smudge-proof mascara, long-wear liquid lipsticks in limited-edition shades and a blush and highlighter duo stick. It's athleisure-inspired makeup created to suit your busy lifestyle.

You'll be able to go from a sweaty session at the gym to work, or bunch, or whatever you have planned next with ease.

Puma's latest ambassador is supermodel Adriana Lima, who will serve as the face of the campaign.

Puma x Maybelline will be available on Ulta's site Friday, Feb. 8, and in-store Sunday, March 17.

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